In the world of hustle and bustle everyone is busy with their work and hardly find any time to make relationship with people either in their own industry or with friends or others. In the new era of Internet, social networking websites has replaced this need of many people by providing an effective social networking platform that can be used from the comfort of their home or office.
Social networking has always yielded great results for marketers by the way of unexpected business leads. Businesses are build on relationships, so making right friends from a related business group can give better results. Good examples for social networking through Internet are websites like Facebook, which allows the other person to view the whole profile before accepting as friend. So building rapport with a person is very easily done, also chances of making everlasting business relationships are high.
No wonder webmasters have started giving more importance to Facebook, even though previously search engines were unable to find the information as all the profiles are password protected. Only registered users can find the products listed in a Facebook profile, if they search with the keyword of the product.
But then the only exception to this was a public page that can be created in Facebook for a product or for a business can attract search engine spiders.
As a boon to SEO, Facebook has made a new change when least expected. Now a profile can be viewed by the search engine spiders by setting the permission option to Everyone. Search engines can now index the profiles and wall of your Facebook profile, when searched the visitor can view the profile in HTML format in Google or any other search engine.
So anyone marketing a product no matter how big or small has a twin advantage, by having a profile in Facebook. First the search engines index the profiles, next is that one can do an effective network marketing manually to get more contacts there by creating more business leads.
It is not surprising to know that many websites have more traffic from Facebook compared to traffic from Google.
