Google Sandbox is otherwise known as “Sandboxing” or “Sandbox effect” or “Google penalty”. It is a method adopted to check the quality of a website before providing the page rank. This phenomenon was a hot topic that was much discussed about, as the new websites were not being ranked well by google. Usually the websites were kept “idle” without any page ranking for a period time. This time was not clearly known but it exists. This scenario is expected between three to six months time.
Google Sandbox effect was noticed by so many webmasters in websites that are properly optimized with proper keywords. It’s still happened in websites with back links that had been good in SERP results.
Possible reasons
Google Sandbox is used as a filter to check whether the newly submitted site is a spam site. Most spam sites purchase inbound links to get traffic and high rank for their keywords; this is the reason google doubts newly submitted sites. On the contrary, websites with good quality content get a good page rank even without a single inbound link, this scenario is known as “Reverse Sandbox”.
How to know website is still in sandbox
When a website is in google’s sandboxing, the website is not displayed in the SERP. But this time can be utilized to add attractive and relevant content to the web pages. Also links can be submitted to prove the credibility of the website. Not all SEO’s accept Google Sandbox effect, but many other seriously consider this scenario. But there is no shortcut to come out of this effect except to patiently wait for google to rank your website.
So quality of website matters the most, whether it is search engines, users, advertisers. A good site is meant to help the users and promoted in the right way can get out from hindrances like google sandbox effect.
