Keyword stemming is a method where a keyword for a website is modified and repeated with different variations of that word or phrase without appearing wrong in the eyes of search engine crawlers.
How to do keyword stemming?
To start with, a keyword or words, which would be the basis for SEO is chosen. After this, the words are used in the plural form, and also by adding suitable phrases before and after the keywords. Even other words can also be added. Say, if the term “script” is used, the terms can be “scripting”, “scripts”, “scriptable”, “post scripts” etc. This simple, but effective concept is based on the fact that the user will not always type in the same word to search. So, this keyword stemming method is effectively used to cover all the probable words and phrases that can be used for the search.
Advantages
Usually when words are repeated the search engines consider it as keyword stuffing. But by using this safe stemming method, it can escape from search engine crawlers without blacklisting your website. At the same time it can push in traffic for both important and other less important keywords.
Other factor that paves way for this stemming method is that it will make the content more interesting to the user. Instead of repeating the same word in the content, which would be very monotonous to the visitor otherwise. This method also gives the required flexibility for the content writers to write more interesting content. In many cases least competitive keywords that are specific to a website are also included to attract traffic.
So an effective and SEO friendly keyword stemming can definitely improve the traffic to your website to a great extent.
