A visitor abandons a web site mainly due to the fact that web site content is not interesting or misguiding. But in some cases, lack of promotion in the right direction can also affect the traffic. So following are some of the tips to keep your website visitors coming back

On Page Factors

Design and Easy Navigation It's a better idea to check, if the design is user friendly for the visitor with proper navigational links and without any broken links. This can be achieved by providing proper title and alt tag to the pages and images, so that it will be easy for the user to navigate.

Fresh Informative Content Design changes can be made to the website to attract visitors. Even by changing the design, the traffic may not be as expected, but the content has to keep freshness. Genuine and interesting content is only way for coming back the traffic to your website.

Attractive Offers You can increase your website traffic by providing offer for the products and services listed in the website. Placing add on buttons to add the site to the favorites list will also improve frequency in the visits by frequent coming back to your web page

Create Trust Adding secure transaction facility for visitors using credit cards can keep a visitor trust the website there by increasing traffic. Third party ads related to content can make in the visitors coming to your web page

Off Page Factors

While doing promotions, care should be taken to use the right keywords while blogging or when doing link submissions. In case if we use a wrong keyword, it is just like misguiding the visitor to spam content. Not a final tip, the ultimate tip for getting back the traffic to a website can be done by keeping the feedback from the users on a regular basis. If not feedback, there should be a regular interaction with the user to make changes to a web site according to visitor's perspective.

So, if you are planning to keep your website visitors coming back, makes changes according to a user and not according to search engines.