Alexa Rank:
Alexa.com is a website which is known to provide rating for websites based on the number of visitors or traffic. Webmasters all over the world recognize the rating from Alexa.
Alexa rating
Alexa Rank is a relative calculation on websites popularity. It is purely based on Alexa Toolbar user’s browsing patterns. Alexa ranking is calculated based on a day to day traffic to a website and it’s displayed once in three months. A websites Alexa ranking is decided on two verticals reach and page views. Reach is calculated by the number of unique Alexa users who visited a site on a given day. Whereas Page views are the total number of URL requests for a site. Same URL, requested multiple times by the same user on the same day is calculated for a single page view.
Alexa ranking is only for top level domains. As far as personal websites and blogs are considered, a "*" is displayed adjacent to the ranking.
In a recent update in Alexa blog they say that the ranking system has been changed, now Alexa is also taking into consideration the traffic from other sources rather depending only on alexa toolbar users alone.
How to know the alexa ranking?
Traffic to a website can be viewed by visiting the website alexa.com. Simply enter the website for which the traffic details are required. Alexa gives complete statistics about the source of traffic and where the visitors went after visiting a website. Ranking of a website for a specific country, favorite pages of visitors, top search queries used by the visitors are displayed. Graphical representations on traffic from search engines, top keyword used, reach percentage of a website among the world internet population are also available.
Simpler method to know the alexa ranking in Firefox browser is to download, install the add-on "search status".
Advantages of Alexa ranking:
Not just the internet community, even the business people around the world consider alexa as the "yardstick" for websites popularity.
If you are planning for a PPC or Pay per Click campaign, then a website should have a good alexa rank. So a good alexa ranking can get you a good price for advertising campaigns.
Apart from all these, by using and recommending the usage of Alexa toolbar and Alexa widget can definitely drive traffic to your website.
Top 10 websites as on 26-2-2010:
- www.google.com
- www.facebook.com
- www.yahoo.com
- www.youtube.com
- www.live.com
- www.wikipedia.org
- www.blogger.com
- www.baidu.com
- www.msn.com
- www.qq.com
