Title tag is one of the prime factor given utmost importance in optimizing a webpage. The content of this tag appears on top of the browser, when a webpage is opened. Usually <title> tag is included inside the <head> tag of the HTML code. The Meta tags are included only next to these title tag, since it's less important than the <title> tag. Keywords are the key to title tag to push in traffic.
The title tag should not be too short, so that the search engines may discard the title tag itself. At the same time the total number of characters recommended in the title tag is between 50 to 70 characters. Even the placement of keywords also paves way for the success of <title> tag. Say the prime keyword first, then followed by other keywords in the order of importance can do a lot good.
Title tag and crawlers:
Almost all the search engine spiders check the title tag as prime source for the content of a webpage. It's a quick resource that represents the related content for the keywords provided in search engines. So the keywords should be added into this tag using proper phrases that can support the content of the website.The title tag should be descriptive to explain the content of a webpage.
SERP pages vs title tag:
SERP or Search Engine Result Pages displays only the content of the title tag while listing the webpage. So the content of this tag should be attractive, at the same time informative to the users. Apt title tag content can list your webpage and at the same time divert traffic to your website from SERP pages.
It's a wise idea to check the title tags of other competitive websites, so that title tags can be drafted to beat competition. The title tags would be one of the foremost options to a websites success. Indirectly the title tag represents what your website offers to the targeted visitors.
